Skip to content

QA Consultants expert James Pulley delivers live webinar with Tricentis on avoiding Super Bowl advertising failures with Performance Engineering

Toronto, Ontario – QA Consultants’ (QAC) Chief Performance Officer James Pulley will deliver a live webinar with Tricentis’ Partner Solution Architect Bill Daniels to a national audience on February 8, 2024, at 11:00 AM EST focused on the importance of performance engineering in large spot advertisements.

The thirty-minute session, “Touchdowns Beyond the Screen: Mastering Super Bowl Advertising Performance with Performance Engineering,” will explore several epic Super Bowl spot ad failures and share a model to understand the risk of failure under spot loads for Super Bowl or other large-scale, large-risk events. Airing days before Super Bowl LVIII, the webinar seizes the moment – and the fascination – with the world’s most premium advertising spots that have been known to make (and break) brands.

Super Bowl ads are the equivalent of a fourth quarter, tie-breaking touchdown in the NFL. Just as Super Bowl champs are only as good as their weakest link, advertising campaigns are only as good as the MarTech stack supporting them. Considering over 115 million people viewed the 2023 Super Bowl worldwide, advertiser playbooks need to perform and be at the top of their “game.” And with 76% of the viewers just as excited to watch the ads as the game itself., and each 30-second ad spot costing $7M USD, performance – on and off the field and online – is everything. Yet, without fail, at least one of the Super Bowl advertiser websites crashes every year.

Learn more about this annual tradition of high-stakes advertising and risk mitigation strategies in this timely online seminar and watch for free. The live program will be followed by an interactive 15-minute question and answer session with the experts. A recording of the online seminar with accompanying leave-behind tools and resources will be available for all registrants, including those unable to attend the live program.

Watch Webinar

Mastering Super Bowl Ad Performance with Performance Engineering

Watch on Demand

About QA Consultants

QA Consultants (QAC) is North America’s largest quality engineering firm and part of the $5B Alten Group. For over 30 years, QAC has successfully delivered 12,000+ mission-critical projects across industries, including media, healthcare, government, insurance, energy, and more. QAC’s award-winning services are sought after by quality, product development, and business application professionals who need to: improve the time to market of new and updated products or applications, reduce risk associated with software failures, and lower software product and/or app development costs. QAC’s services, solutions, and products leverage current automation frameworks and tools to ensure your software applications: perform reliably under normal, unusual, and high stress situations, conform to all security requirements, maintain data quality, comply with local or national accessibility standards, and utilize cost-efficient testing methods and tools. Learn more about QA Consultants.

About Tricentis

Tricentis is a global leader in continuous testing and quality engineering. The Tricentis AI-based, continuous testing portfolio of products provides a new and fundamentally different way to perform software testing. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by all major industry analysts, including Forrester, Gartner, and IDC. Tricentis has more than 3,000 customers, including the largest brands in the world, such as McKesson, Allianz, Telstra, Dolby, and Vodafone. Learn more.

Contact Information:
QA Consultants
Email: [email protected]
Phone: +1 (416) 238-5333 ext.4