The holiday sales start on November 1. If you aren’t well underway with website performance engineering and testing on your retail and eCommerce websites, you may be too late to ensure a seamless consumer experience.
If Amazon Prime Day sales (136% increase over its 2024 baseline) and competitor retailer sales (Walmart 23% increase over its 2024 baseline; TikTok with 50% over its 2024 baseline) during the same period are any indicator for how Black Friday — the most anticipated shopping “day” of the year — is shaping up, it looks to be one for the record books. Is your website ready?
What is the highest risk element you should focus on that has the greatest potential impact on your revenue? The shopping cart. For most eCommerce websites, there are three types of carts – the Default Cart, the Just-in-Time Cart, and the Instant Cart. Each type of cart has its pros and cons and should be carefully implemented depending on your site’s resources and anticipated load.
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Don’t allow lack of preparation, limited resources, and limited testing result in cart abandonment, website outages, lost customers, lost revenue, and even reputational damage turn your Black Friday into “Red Friday.” Understand and validate your readiness.
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