Personalization at Scale in Retail

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Personalization has become a vital strategy in retail, with companies striving to create unique and relevant experiences for each customer. Retailers must address both technological and operational challenges to scale personalization effectively. This article outlines the current landscape, shares strategic insights, and highlights impactful case studies to help retail executives understand how to engage customers meaningfully. We conclude with actionable steps for retail leaders and reference QA Consultants’ offerings as a valuable resource in this transformational journey.