Special to The Globe and Mail
October 20, 2015
How small business can use big data . This is an incredible time for data. Research conducted by CSC estimates a 4,300 per cent increase in annual data generation by 2020 while IBMestimates that each day, the world creates 2.5 quintillion bytes of new data. That’s 2,500,000,000,000,000,000 bytes of data. That’s a lot of zeros. There is obviously a lot of opportunities for learning and growth between those zeros, but having more data does not necessarily result in more knowledge. For many,it just results in more data. This is an increasing challenge for brands as more information becomes available. Finding meaningful patterns of opportunity in sea of data has become more overwhelming.