Great Digital Customer Experience

Great Digital Customer Experience

What a Great Digital Customer Experience Actually Looks Like
Harvard Business Review by Craig Borowski

Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong customer experience has been shown to produce significant results—more customers, more sales, and more loyalty—many companies still struggle to identify the plan of action that will best achieve them. This doesn’t have to be the case. Leaders can reach these goals if they focus on something more specific: the digital customer experience.

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